2013–present: Midnight
Memories and This Is Us
One Direction:
This Is Us, a 3D documentary and concert movie about the group
directed by Morgan Spurlock and
produced by Spurlock, Ben Winston, Adam Milano and Simon Cowell, was released
by TriStar Pictures on
30 August 2013.The film features the song "Best Song Ever",
released on 22 July 2013. "Best Song Ever" slated to serve as the
lead single of the group's third studio album Midnight Memories.The film was a box office
success, topping the UK and US box offices and grossing over $60 million
worldwide. It is currently the fourth highest grossing concert movie.
On 16 May 2013, the band announced their first
stadium tour, the Where We Are Tour, which is set to commence in April 2014.
They plan to donate £200,000 of the tour's ticket sales to the Stand Up to Cancer charity.
On 30 May 2013, the band announced a
partnership with Office Depot on
a limited-edition capsule collection of back to school supplies. They also
confirmed that a portion of the proceeds from the alliance would go toward an
anti-bullying educational program intended to promote kinder behavior in
schools. The campaign has raised over one million dollars.
On 23 November and in support of Midnight
Memories, the band participated in "1D Day", a day dedicated
to One Direction fans. The day constituted of a landmark 7.5 hour socially
interactiveYouTube live-stream featuring live band
performances, celebrity guests including, Simon Cowell,Cindy Crawford, Piers Morgan, Jerry Springer and many more. The event
was unique not only due to its long runtime but the unprecedented use of social
media whereby fans got to participate in the show interact directly with the
band via Google+ Hangout.
Midnight Memories was released
globally on 25 November 2013. The album was described by the band as edgier and
as having a "slightly rockier tone" than their previous
efforts."Story
of My Life" was revealed as the second single of the album with
each member posting a photo from their childhood. Afterwards, the cover of the
single was posted on the One Direction account.On 11 October 2013, One Direction
revealed the cover and track listing for the album with the track listing being
revealed through a "#MidnightMemoriesTrackQuiz" on Twitter.It was
confirmed that the band would perform on both the American and British versions
of The X Factor in order to promote their album.
The album debuted at number one in the UK and
in the US, making them the first group to debut at number one on the Billboard 200 with
its first three albums, and the second to reach the top after The Monkees in 1967.
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